Drop 01 / Dubai Uniform

BORN IN 971

Luxury streetwear shaped by the architecture, craft, and ambition of the Emirates.

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The Dhow Tee

A white cotton essential carrying a hand-drawn dhow artwork across the back and the BORN IN 971 mark at the chest. Designed and manufactured locally in the UAE.

Color: White Sizes: S / M / L / XL Made locally
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The Dhow Tee back view on model
The Dhow Tee front Front The Dhow Tee back graphic Back artwork

Burj Arab Tee

A white cotton essential with a soft blue BORN IN 971 chest mark and a watercolor-inspired architectural artwork across the back. Designed and manufactured locally in the UAE.

Color: White Sizes: S / M / L / XL Made locally
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Burj Arab Tee back view on model
Burj Arab Tee front Front Burj Arab Tee back graphic Back artwork

The Racing Club Tee

A black cotton essential with an orange BORN IN 971 chest mark and a bold 971 Desert Racing Club artwork across the back. Designed and manufactured locally in the UAE.

Color: Black Sizes: S / M / L / XL Made locally
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The Racing Club Tee back view on model
The Racing Club Tee front Front The Racing Club Tee back graphic Back artwork

The Skyline Tee

A black or white cotton essential with a stitched chest box logo and a printed skyline artwork across the back. Designed and manufactured locally in the UAE.

Color: Black / White Sizes: S / M / L / XL Stitched front / printed back
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The Skyline Tee back view on model
The Skyline Tee front stitched box logo Stitched front The Skyline Tee back print Back print

The Ghaf Tee

A black or white cotton essential with a stitched chest box logo and a printed ghaf tree artwork across the back. Designed and manufactured locally in the UAE.

Color: Black / White Sizes: S / M / L / XL Stitched front / printed back
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The Ghaf Tee back view on model
The Ghaf Tee front stitched box logo Stitched front The Ghaf Tee back print Back print

The Falcon Tee

A black or white cotton essential with a stitched chest box logo and a regular printed falcon artwork across the back. Designed and manufactured locally in the UAE.

Color: Black / White Sizes: S / M / L / XL Stitched front / printed back
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The Falcon Tee back view on model
The Falcon Tee front stitched box logo Stitched front The Falcon Tee back print Back print

Featured Collection

The 971 Uniform

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The Dhow Tee front The Dhow Tee back The Dhow Tee Dhs. 150.00 Burj Arab Tee front Burj Arab Tee back Burj Arab Tee Dhs. 150.00 The Skyline Tee white front stitched box logo The Skyline Tee white back print The Skyline Tee Dhs. 150.00 The Ghaf Tee front stitched box logo The Ghaf Tee back print The Ghaf Tee Dhs. 150.00 The Falcon Tee front stitched box logo The Falcon Tee back print The Falcon Tee Dhs. 150.00 The Racing Club Tee front The Racing Club Tee back The Racing Club Tee Dhs. 150.00

Our Story

Where tradition and innovation move together.

The UAE is a place where tradition and innovation exist side by side. Where bold ideas become reality, and ambition is part of everyday life.

BORN IN 971 was founded to capture that spirit through clothing. Our collections are inspired by the architecture, landscapes, and energy of the Emirates, combining modern luxury with effortless wearability.

Every piece is designed with intention and built for those who appreciate the beautiful country that brought us all together.

This is more than streetwear.

It's a reflection of where we come from and where we're headed.

Tradition and innovation Designed and manufactured locally Modern luxury from the Emirates
The Dhow Tee and Burj Arab Tee editorial campaign on a yacht in Dubai
The Skyline Tee editorial back artwork with Dubai skyline
The Falcon Tee editorial detail on stone

Private List

First access to the next drop.